Business case: STTN
A multistore PrestaShop webshop for the market leader in decorative gravel and ornamental pebbles
Who is STTN?
STTN began importing natural stone garden products in 1996 and has since grown into a company with a wide range of natural stone products, such as basalt chippings, carrara gravel and white gravel.
STTN has about 100 different types of natural stone products in their range and supply them in different sizes. They also have crushed stone and giant boulders in their range. The products are manually packed at their 12,000 square meter storage yard. Through direct import and international transport, STTN can deliver quickly and economically throughout the Netherlands. They deliver their products with their own transportation.
To face the competition and continue to drive sales growth, STTN has decided to launch four new webshops based on the e-commerce platform PrestaShop.
STTN was looking for a partner to upgrade their existing PrestaShop to the latest version and then make an optimization move. This involved merging the seven different websites into a multistore solution with four different storefronts and needed a responsive design for a better user experience and optimized conversion flow to ease the checkout process for customers.
From challenge to solution
Upgrade from PrestaShop 1.6 to PrestaShop 1.7
Nxtlvl started with upgrading STTN's existing webshop to PrestaShop 1.7. With this upgrade, STTN's webshop now is faster, safer and future-proof.
Merging 7 websites into one webshop with 4 storefronts
We then merged the seven different websites into one integrated webshop with four different storefronts. This provided a better user experience and more overview for customers. We also provided an optimized conversion flow, making it faster and easier for customers to checkout.
The new responsive design provides a better user experience for customers regardless of the device they use to store. The improved product grouping makes it easier for customers to find what they are looking for, and the optimized conversion flow leads to higher conversion rates. The implementation of Google Analytics 4 provides STTN with insight into the right marketing statistics to optimize their marketing strategy.
Growth after improvements
Upgrade from the old PrestaShop 1.6 to the latest 1.7 version
Merger of 7 different websites into one multistore with 4 storefronts
Improved user experience
Improved product grouping for easier UX navigation
Optimized conversion flow for an easier and faster checkout
Implementation of Google Analytics 4 for future-proof marketing tools
Monthly marketing optimization for SEO, SEA and social media
The STTN case in which 7 websites were migrated to 1 multistore with 4 storefronts was a great project to work on. The result is worth it: the web shop is now scalable and future-proof, allowing us to take the necessary steps to increase conversion from a marketing perspective as well.
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